Packaging - Shades of Music (Hovefestivalen)
This is a fictional school assignment.
Assignment: Create packagings to a new series of 2 products. Create a new product name and design name / logo. Design your own patterns, illustrations, photographs, etc..
Shades of music is a giveaway package the Hove festival hands out to their guests. This is not like regular sunglasses, they have a plastic caps on top. This means that you can protect your eyes when you are out in the bright sunlight. They can also be used at night (like a sleeping mask), simply drag the cap down towards the eyes. The cap can also be removed, you can use the sunglasses as regular sunglasses if you wish. The glasses are also trendy, humorous and perfectly suited to a festival.
The packaging is shaped like sunglasses, with a narrow and wide opening where the cap sticking out. This depicts a concert stage when looking at the packaging straight ahead, with illustration of a band in the background. This is a promotion of the band and festival. You have the opportunity to download the song of the artist / band with a QR code on the back. The sdditional element is a lip balm that protects against the sun.
Shades and Music means two things: "shades of music" and "sunglasses with music."